Identify where and why users drop-off on the landing page.
Improve the conversion rate of estimate requests.
Solution: Designing a portfolio-centered website that showcases what the company has and can do.
Figma
Figma & Webflow
UX Designer
Landscape Design 25%
Planting 23.1%
Patio 21.2%
Fence 7.7%
Retaining Wall5.8%
Trimming5.8%
Mulch 5.8%
Outdoor Kitchen/Fireplace1.9%
Drainage 1.9%
Fall/Spring Clean Up1.9%
After having understood the fundamentals of what was needed for the portfolio and both the Learn and Define steps in the design process understood, I wanted to start designing the structure of the site
During the designing process I made some sketches to get a visual idea of how I want the wireframes and flow of the site to go.
I wanted to go with natural colors for the color palette of the site. This was the idea because of the nature of the business being outdoors and also the logo uses some natural colors. Before choosing the colors, I decided to look for an image for the hero section and found this one for inspiration.
5 users were given a link to the prototype at the time along with a Google Forms link and asked 3 questions.
How would you rate the portfolio section? 1-5
Do you think the color palette matches the brand? Yes or No
Is there anything about the design that you'd change or point out?
The results concluded that the designs were responded to positively.
The portfolio section was rated 4.8/5
When asked if the color palette matched the design, 80% agreed
Responses
Is there anything about the design that you'd change or point out?
Change
Original
Before
After
Looking back at the objectives of the site, I can say it was delivered as promised. The goal of the site was to have a modern portfolio showcasing the different jobs that Gangala Landscaping does. The research allowed me to showcase what users want to see and are curious about doing. This also contributes to the conversion rate as it encourages them to get new estimates. After the first month, the call to action proved to be successful and the client was really happy with the outcome.