Upon doing research, I kept into consideration of the original design and structure. The client wanted an improved experience and I wanted to see how their layout compared with other coffee sellers. I took note of what features were pleasing from the user experience. Upon collecting my findings, there were other research methods in the research process.
To get more feedback, me and the client created an email campaign that lasted a month in which he asked current customers what they thought of the site and what could improve it. With the suggestions and ideas we found, the sites transformed.